Pistonhead Beer

July 29, 2010 in Stylish 1 Comment

Excellent project from Jensen Pamp McCann.

Brief from the client: The task was to create an identity and packaging for a new American style Lager Beer aimed at the Kustum Kulture/Rockabilly community.

Design: The main challenge was to create a design that would attract the primary target group but also the wider audience with a design that felt different but still had significant beer values.

We created a design that combines traditional elements of kustom kulture with a iconic flaming calavera skull – a strong rebellic icon to stand out from the competitors and standard beer on the market.

To enhance the Kustom Kulture feel it was printed on rough paper and uncoated board.

 

There is no much to add. Single style through the whole work, while maintaining constant aim at target clients. The only remark I may have about the main label. While it is understood that it was direct hit with the audience, there is no much attention to the backgroung. It looks good but maybe, to aim at wider audience, classical label decoration could have been featured. They just look like playing cards. Again, within specified brief but somewhat short on the whole.

Averall: Stylish

Beer Advocate:  C+

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beer, custom, design, kustum, lager