Ribe Bryghus Brewery
Mads Jakob Poulsen designed beautiful and simple packaging.
The identity for micro-brewery Ribe Bryghus should have characteristics which felt like the beer; handmade and full of taste.
The result is the logo and beer-labels made with a custom typeface in colors according to the content.
The look and feel is contemporary and classic at the same time with the simple use of typography and colors.
The ingredients-list, bar code ant other information is placed on the left and right sides of the label in order to be “invisible” from the front.The special season variations Jule(Christmas) Ale & Forårs (Spring) Ale features a gradient witch curves with the bottle to give the bottle a natural shine.
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May 21, 2012