Taquiña redesign
Pierini Partners modernizes Taquiña, a Cochabambino feeling
Starting from a strong and personal structure, provided by the previous label, the agency led by the well-known Argentinean designer, Adrián Pierini, had achieved his purpose of a renewed image of this popular Bolivian beer.
Mixing tradition and visual impact with a careful polish of the resources and a layout cleaning, the new graphic looks for keeping linked to the aspirational values of the brand.
Redesign job, more acurately – clean up, and retouch job is executed at the high level. Yet, the overall design is not offering anything new or exciting or stands out. Hence the verdict – unstylish.
As with previous jobs, Adrián Pierini showed that he is indeed excellent designer and I will not be surprised that bigger companies with bigger brands will approach his studio. I just hope that he will be given the freedom of design.
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May 21, 2012